Feb 3 15

“Future of Journalism” panel: How the newsroom is entering the 21st century

future-of-journalism-panel-how-the-newsroom-is-entering-the-21st-century

Five years ago, most journalists probably wouldn’t have predicted where the industry would be in 2015, what with the rise of digital media and its impact on traditional journalism.

Still, in my opinion, technology hasn’t killed journalism. It’s shaken up the media business model and ushered it into a new age – one where journalists aren’t simply responsible for storytelling but also engaging with their audiences through social media, blog posts and other mediums.

In fact, social media is dramatically shaping the way news is consumed, distributed and reported. For example, 30 percent of Americans, including myself, are increasingly turning to Facebook for news updates, according to a study by the Pew Research Center.

But all these changes weren’t really “news” to the six media experts selected to join the Future of Journalism panel presented by PRSA Miami and Social Media Club South Florida in January 2015.

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Posted in: Business Thoughts

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Jan 14 15

Does McDonald’s new ad campaign deserve the backlash?

does-mcdonalds-new-ad-campaign-deserve-the-backlash

When McDonald’s new ad campaign aired during the recent NFL Playoff game, it caught my attention right away. It features the iconic burger chains’ roadway arches signs imprinted with messages of hope and gratitude.

Some of the words reflect national moments, including “Boston Strong” and “We Remember 911.” Others are more local and personal – “Happy 95th Birthday Woody We Love You” and “It’s a Girl Rosalie Kay.” All it took was the musical element – a school choir singing “Carry On” by Fun. – to bring a tear to my eye. Our friends watching the game together shared the same sentiment – we loved the ads.

That’s why I was surprised to read and hear multiple reports of backlash against the campaign. Some called it tone deaf, tasteless and marketing propaganda.

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Posted in: Marketing

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Jan 9 15

Up and running: 4 marathon training tips that can make you a better PR pro

up-and-running-4-marathon-training-tips-that-can-make-you-a-better-pr-pro

When I signed up for my first half marathon in August 2014, I was unaware of the journey that awaited me. My longest run to date had been only three miles. Even though I knew 13.1 miles was no small task, I had confidence that I could make it to the finish line if I followed a regimen.

I started training for the race by pounding the pavement every evening after work. As the distances increased, I noticed parallels between running and my work in public relations. Although the two seem unrelated, the fact is that PR professionals can learn to go the distance if they apply simple marathon training techniques to their everyday work.

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Posted in: Marketing, Public Relations

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Jan 6 15

7 effective social media content tips from our local community

7-effective-social-media-content-tips-from-our-local-community

I recently had the pleasure of leading a “speed marketing” roundtable discussion at an event hosted by Social Media Club South Florida. The topics ranged from Visual Communication and Data-Driven Social Media Strategies to Advocacy and Social Media Crisis Management. My particular table topic was Social Media Content.

The “roll-up your sleeves” roundtable experience made for dynamic and fast-paced conversations – much like social media itself.

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Posted in: Marketing, Social Media

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Dec 30 14

5 ways to succeed with your #BreakoutResolution in 2015

5-ways-to-succeed-with-your-breakoutresolution-in-2015

With the New Year upon us, it’s time to take stock and set goals for 2015. rbb is joining the resolution wave with our 2015 New Year’s Breakout Resolution Project. Post your New Year’s resolution with the hashtag #BreakoutResolution and rbb will make a donation to City Year for every post we receive.

We all know that following through on resolutions can be challenging – 33 percent of resolutions will be abandoned by the end of January, and as many as 80 percent will be given up on eventually.

Here are a few ways to make sure your 2015 resolutions stick.

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Posted in: Marketing

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Dec 23 14

5 must-have skills for budding PR pros

5-must-have-skills-for-budding-pr-pros

January 2015 marks my one-year anniversary as an assistant account executive at rbb. I’ve learned much about what makes a great Breakout Brand, as well as the power of saying “Thank you.”

There’s still so much that I look forward to accomplishing, and that’s best achieved by looking back. That’s why I decided to put together a list of the top five skills I feel have been most important to succeeding as a budding PR pro.

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Posted in: Marketing, Public Relations

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Dec 22 14

Travel companies show what the holiday spirit is all about: Surprises

travel-companies-show-what-the-holiday-spirit-is-all-about-surprises

The holidays, in addition to being the “most wonderful time of the year,” are also the busiest time for travel companies. Between the shopping deals and holiday rush, companies within the travel space are turning to one of the oldest tricks in the PR stunt book to break through and be noticed – the Surprise and Delight.

The premise is simple: Spring a surprise on an unsuspecting group that will delight the audience and garner buzz.

Rather than inviting media to attend and capture the stunt, companies are relying on strategic partnerships and social media to drive their holiday campaigns.

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Posted in: Marketing, Public Relations

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Dec 18 14

What Kimpton Hotels going corporate means for the travel industry

what-kimpton-hotels-going-corporate-means-for-the-travel-industry

Beyond having dedicated many years to travel PR and marketing (let’s leave the number of years out for now), I’m a Kimpton fan. My colleagues at rbb would say I’m a bit obsessed. They may be kind of right.

That’s why the news of Intercontinental Hotels Group (IHG) acquisition of the ultimate boutique hotel brand shocked me at a professional AND personal level. But what does this mean for the travel industry?

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Posted in: Marketing, Public Relations

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Dec 16 14

Don’t be deaf: Why social media listening is a must for brand strategy

don%e2%80%99t-be-deaf-why-social-media-listening-is-a-must-for-brand-strategy


I’m often asked by clients to review their digital media and social marketing programs to uncover opportunities to improve reach, engagement and ROI. I’ve spent the past 17 years answering this question as an Online Marketing Strategist for clients big and small.

Now, I spearhead the digital practice at rbb and the online audit service that we offer, which is specifically designed to discover opportunities for clients based on their online presence. (See video.)

What I’ve consistently found is that most brands don’t really have a truly integrated strategy, and that their social media is more about broadcasting brand messages rather than providing valuable content or truly connecting with the intended audience.

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Posted in: Marketing, Public Relations, Social Media

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Dec 8 14

7 essential steps for preparing your brand to embrace digital

7-essential-steps-for-preparing-your-brand-to-embrace-digital

If you’re not online or on social media talking to your customers, your competitors almost certainly are. It wasn’t that long ago that quality plus advertising budget equaled brand loyalty, but as I’ve previously discussed that equation has drastically changed.

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Posted in: Social Media

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