A couple of years ago, Google put the fear of, well, Google in the entire travel industry when it enabled Hotel Finder.
Predictions were dire, ranging from radical changes in booking behavior to the collapse of travel aggregation sites. However, little of that actually occurred, and the Kayaks, Expedias and TripAdvisors of the world are doing just fine. In fact, in some instances they’ve diversified their service offerings.
We thought this would be a good time to review what Hotel Finder has really meant to the travel industry.
The most surprising thing about DeflateGate may be the astounding polarity in opinions about the recently announced penalties against the New England Patriots and quarterback Tom Brady.
One Facebook post suggested that we should “order the implosion of Gillette Stadium,” while others point to an absence of evidence and lack relative harm to suggest it’s all little more than media hype.
For those who may be unaware, Brady is being punished for not complying with an investigation into under-inflated footballs after an AFC championship game against the Indianapolis Colts in January 2015.
Certainly some of the extreme reactions can be ascribed to existing NFL loyalties and animosities. But it seems to have moved well beyond the realm of sports fans. If everyone is going to have an opinion, are there relevant learnings here for anyone other than NFL teams and their quarterbacks?
Posted in: Business Thoughts
Mother’s Day is upon us. While many companies remain focused on using the holiday to drive sales, the holiday also offers a great opportunity for businesses to take stock in how family-friendly they are as an institution.
As a working mom, I love hearing about businesses like celebrity stylist Rachel Zoe’s that invest in family-friendly policies. For a smaller company, Rachel Zoe took a relatively big step this week by opening up a fully-staffed, complimentary nursery for the working parents she employs. It’s a move that certainly motivates me to purchase more of her products, the same way that American Express’ fully paid maternity and paternity makes me feel good about being a cardholder for nearly two decades.
Creating a family-friendly work environment and a corporate culture that promotes work-life balance drives customer and employee loyalty, the latter of which should be a major priority for employers. But sadly in the U.S. it’s not.
Posted in: Management Practices
Floyd Mayweather and Manny Pacquiao may have duked it out in a historic match, but there was an unexpected presence in the ring that still has people talking.
The country of Mexico received most of the prime time exposure, from the branding around the ring and on the screens to Julio Lopez singing the Mexican national anthem (even before the fighters’ own). In fact, the Mexico Tourism Board and Tecate beer were two out of five title sponsors for the fight, which set a new record for sponsorships bringing in $13.2 million.
While beers brands like Tecate are no stranger to sponsoring boxing matches, why would the Tourism Board invest so heavily in this event to promote its “Mexico, Live it to Believe it” campaign?
Posted in: Public Relations
It’s possible some might feel industry awards are a bit self-serving – patting oneself on the back for a job well done.
However, those organizations that take pride in the process might receive something much greater than agency self-aggrandizement. The reality is that industry awards often make the work itself better.
For agencies at which award entries are part of the standard operating procedure, there is a resulting orientation toward certain key behaviors that can elevate an agency’s overall performance.
Posted in: Management Practices
“Why are you here?”
This was a question I was asked a few times last week while attending the 2015 Society of Business Editors and Writers (SABEW) fall conference in Chicago.
These bi-annual events are attended by a who’s who of business journalists from the U.S. and Canada, as well up-and-coming journalism students from acclaimed universities such as Northwestern and Missouri. There aren’t many PR professionals running around, so it didn’t surprise me when there was curiosity and perhaps skepticism about my participating.
But the answer to this question is pretty simple: I’m there to learn just like everyone else. Attending SABEW provides a unique opportunity to hear what issues and challenges business journalists are facing in the industry and how they cover the news. It’s also an opportunity to network and gain a greater understanding of the best ways PR professionals can work with reporters. These lessons keep us one step ahead and help shape the integrated communications plans we create for our clients.
Now onto some of the highlights from the conference.
Posted in: Media