Who wants to pay for a carry on or a bottle of water in flight? Who wants a seat that doesn’t recline? Known as “the most complained about” airline in America, Sprit Airlines doesn’t seem a likely candidate for Breakout Brand status.
But the airline recently launched a branding campaign aiming to change that.
Rather than competing with the mainstream airlines, Spirit is taking a new leading stance on the low-cost, stripped down flying experience.
The new “Bare Fare” campaign seeks to position the airlines’ a la carte offerings as a plus and features videos and FAQs to educate the consumer on the Spirit Airline business model.
Earlier this year, rbb was pleased to present the first Larry Birger Young Business Journalist prize at The Society of American Business Editors and Writers (SABEW) annual conference in Phoenix. The winner was Mina Kimes, an enterprise investigative reporter for Bloomberg News.
The Larry Birger Award recognizes the nation’s top young business journalist, up to the age of 30. Kimes was selected because of her stellar work over her seven-year career, including her investigative pieces at both Bloomberg News and Fortune on abuse in the medical industry and the exploitation of subordinates for profit in large American corporations.
I had the privilege to turn the tides on our inaugural award winner and ask her a few questions about her career and journalism in America.
Posted in: Business Thoughts
As Los Angeles Clippers owner Donald Sterling awaits a decision on whether he will retain ownership of his basketball team, the response of the NBA brass to his reprehensible comments has been swift and resolute: A lifetime ban from the NBA and a $2.5 million fine for opening his mouth and spewing hate.
Although the stance has been met immediately with unanimous praise from players, civil rights organizations and the public majority nationwide, the long-term fallout from this ugly incident may be less clear.
Posted in: Crisis Communication
We don’t need to look much further than the coverage around pop megastar Justin Bieber’s arrest, scandalous behavior and deposition video. Because he is a celebrity, many are intrigued by his actions and can’t stop watching to see what he will do next. The day of his arrest alone, Bieber gained more than 30,000 Twitter followers.
At first glance, it may seem like the publicity is not damaging his brand, but we must look at the long-term effects. Sure, Bieber gained thousands of Twitter followers, but most of those people are not true “Beliebers” and only started following him out of curiosity and fascination. Soon, the fascination may turn to irritation, as he continues on this downward spiral, and the publicity may become destructive to his career and life.
Posted in: Crisis Communication
You can never sharpen your professional tools often enough. At a recent PRSA Miami panel I attended, local media leaders shared their insights on how each of us can become “go-to” PR pros for media. Even after all my years in the PR industry, I still found myself learning something new.
It helped that the panel comprised some of Miami’s best and brightest media leaders: Miami Herald Managing Editor Rick Hirsch, WPLG-10 Assignment Editor and Futures Planner Kerry Weston, and Univision radio host Bernadette Pardo.
At the end of the panel, I felt that the tips they shared applied whether you are handling local and national stories. Below I’ve shared my top takeaways for becoming a trusted, go-to PR pro.
In addition to the valuable professional development opportunities that both the national PRSA organization and local Miami membership have afforded me, I have also gained several insights during my time in the leadership role that I extend to anyone considering getting involved in any civic or charitable organization.
Volunteering your time for any organization is certainly a commitment, but with the right perspective it’s an investment that will pay you back many times over.
By representing rbb within our local South Florida PR community as PRSA Miami president, I learned quite a few things this year.
With the end of the year come numerous “best of” lists. This year, I thought I’d combine two of my favorite subjects – marketing communications and escapist television – to create a list of lessons we can learn from pithy quotes delivered by some favorite TV characters.
While there are many great shows, I tried to pick quotes that would stand alone whether or not you are a fan. And, if you’re a regular follower, well, you’ll enjoy them even more.
5) “If I had known the world was ending, I’d have brought better books.” –Dale Horvath, “The Walking Dead”
Posted in: Public Relations