Jun 23 14

Google’s “right to be forgotten” reinforces the importance of an online crisis plan

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The EU’s Court of Justice may have forced Google to give its citizens a say in what pops up when someone searches their name by upholding what is known as “the right to be forgotten,” but there is still no such thing as a “Get Out Jail Free ” card on the web.

As the debate about the validity and impact of the ruling rages on, it’s a good reminder for anyone with a public persona or brand to have a solid digital crisis communication plan in place.

No ruling can keep up with powerful combination of the 24/7 news cycle and the Internet’s ability to aggregate information, especially when tied to a trending topic. As Forbes contributor Emma Woollacott warned in her recent article, “The Internet is a many-headed Hydra, and content from a delisted website frequently pops up again somewhere else.”

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Posted in: Crisis Communication

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May 30 14

Defining #BreakoutBrands: rbb CEO Christine Barney interviewed on Purse Strings

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We’re now in the second year of our Breakout Brand national research. In case you’re unfamiliar with that concept, here’s the short version: rbb has been studying how consumers’ relationships with brands keeps changing. The marketplace is not what it used to be, and our research has shown how much brands need to reshape their businesses around consumers.

Now, for the longer version. In an interview for the podcast Purse Strings, our CEO Christine Barney goes into detail about what defines a Breakout Brand, how the size or age of a company affects Breakout Brand status, and how challenging it can be to adapt to the changing marketplace.

After (or before) you have a listen, download our Breakout Brand white paper and research to learn how you can “create your future.”

Posted in: Public Relations

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May 27 14

Abercrombie and Fitch’s skinny scandal: One year later

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In 2013, the Internet exploded in rage in response to comments made by Abercrombie and Fitch CEO Mike Jeffries about catering to cool kids and not serving larger customers. Since then, what have we learned?

Immediately following the controversy, the world (along with this blogger) surmised how it would affect Abercrombie sales and stock price, with many hypothesizing that nice guys still finish last, especially in an age of bullying and obesity-shaming.

The problem for the retailer is that the world continues to change, and with it the Abercrombie customer. While many cynics worry that millennial and post-millennial generations lack empathy and social skills due to increased online activity and decreased face-to-face interactions, I have always disagreed with that assertion.

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Posted in: Crisis Communication, Public Relations

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May 22 14

Best place to work: Interns wanted

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With our summer interns starting this week, I’m excited about all the opportunities that lay ahead of them. Being a part of the rbb team is rewarding in so many ways, but being co-manager of rbb’s internship program has its very own rewards.

rbb interns have opportunities like no other – they are a part of the team, the rewards are endless and we pride ourselves on giving interns a real world experience.

Interns participate in professional development programs, own their own projects, pitch media and much more.

So, what does it take to secure one of the coveted positions?

  1. A genuine interest in public relations and pursuing it as your career.
  2. Solid grammar skills. Break out your AP Stylebook, because you will need it!
  3. Resourcefulness. Can you find quick and clever ways to solve a problem on your own?
  4. Professionalism, both in your demeanor and dress.
  5. The ability to work well individually and in a team environment.
  6. Fearlessness. Are you ready to speak to the media?
  7. A thirst for knowledge.

Are you ready to unlock your future in PR? Check out rbb’s career page and apply!

What is your best advice for PR pros just starting out?

Posted in: Marketing, Public Relations

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May 16 14

Spirit Airlines rebrands around the “bare” essentials

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Who wants to pay for a carry on or a bottle of water in flight? Who wants a seat that doesn’t recline? Known as “the most complained about” airline in America, Sprit Airlines doesn’t seem a likely candidate for Breakout Brand status.

But the airline recently launched a branding campaign aiming to change that.

Rather than competing with the mainstream airlines, Spirit is taking a new leading stance on the low-cost, stripped down flying experience.

The new “Bare Fare” campaign seeks to position the airlines’ a la carte offerings as a plus and features videos and FAQs to educate the consumer on the Spirit Airline business model.

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Posted in: Marketing, Public Relations

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May 7 14

Larry Birger Young Business Journalist winner describes the future of journalism

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Earlier this year, rbb was pleased to present the first Larry Birger Young Business Journalist prize at The Society of American Business Editors and Writers (SABEW) annual conference in Phoenix. The winner was Mina Kimes, an enterprise investigative reporter for Bloomberg News.

The Larry Birger Award recognizes the nation’s top young business journalist, up to the age of 30. Kimes was selected because of her stellar work over her seven-year career, including her investigative pieces at both Bloomberg News and Fortune on abuse in the medical industry and the exploitation of subordinates for profit in large American corporations.   

I had the privilege to turn the tides on our inaugural award winner and ask her a few questions about her career and journalism in America.

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Posted in: Business Thoughts

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May 2 14

Will controversy around banned Clippers owner Donald Sterling leave us speechless?

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Danny Moloshok/AP/File

As Los Angeles Clippers owner Donald Sterling awaits a decision on whether he will retain ownership of his basketball team, the response of the NBA brass to his reprehensible comments has been swift and resolute: A lifetime ban from the NBA and a $2.5 million fine for opening his mouth and spewing hate.

Although the stance has been met immediately with unanimous praise from players, civil rights organizations and the public majority nationwide, the long-term fallout from this ugly incident may be less clear.

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Posted in: Crisis Communication

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Apr 25 14

Discussing the validity of Facebook: Is it working for your business?

discussing-the-validity-of-facebook-is-it-working-for-your-business

This post is part of rbb’s intern series, where we encourage our interns to share what motivates and excites them as they navigate the world of integrated communications.

There has been a lot of chatter going on lately about the validity of Facebook as a platform for brands and businesses. As discussed in this article by Business Insider, Facebook is becoming a pay-for-play game than it was before, and some feel that its paid ad products aren’t delivering results. Eat24’s very public “breakup letter” with Facebook (and their response) perfectly captures the current state of Facebook’s relationship with brands.

It’s inspired me to reflect on a Social Media Club South Florida panel I attended called “Facebook Ads – The Good, the Bad & the Ugly.” (As a matter of fact, rbb’s Digital and Social Media Producer Rafael Sangiovanni was one of the featured speakers.)

The panelists’ insights on the pros and cons of Facebook Pages for businesses are even more relevant now in light of the recent “doomsday” stories. Of all the valuable information that was shared during their discussion, these were five main takeaways that I felt compelled to share.

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Posted in: Intern Series, Marketing, Social Media

Apr 1 14

Did Justin Bieber disprove “There is no such thing as bad publicity”?

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We’ve all heard the phrase, “There is no such thing as bad publicity,” but is there truth behind this saying?

We don’t need to look much further than the coverage around pop megastar Justin Bieber’s arrest, scandalous behavior and deposition video. Because he is a celebrity, many are intrigued by his actions and can’t stop watching to see what he will do next. The day of his arrest alone, Bieber gained more than 30,000 Twitter followers.

At first glance, it may seem like the publicity is not damaging his brand, but we must look at the long-term effects. Sure, Bieber gained thousands of Twitter followers, but most of those people are not true “Beliebers” and only started following him out of curiosity and fascination. Soon, the fascination may turn to irritation, as he continues on this downward spiral, and the publicity may become destructive to his career and life.

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Posted in: Crisis Communication

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Mar 18 14

The obvious and not-so-obvious rules of pitching the media

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You can never sharpen your professional tools often enough. At a recent PRSA Miami panel I attended, local media leaders shared their insights on how each of us can become “go-to” PR pros for media. Even after all my years in the PR industry, I still found myself learning something new.

It helped that the panel comprised some of Miami’s best and brightest media leaders: Miami Herald Managing Editor Rick Hirsch, WPLG-10 Assignment Editor and Futures Planner Kerry Weston, and Univision radio host Bernadette Pardo.

At the end of the panel, I felt that the tips they shared applied whether you are handling local and national stories. Below I’ve shared my top takeaways for becoming a trusted, go-to PR pro.

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Posted in: Business Thoughts, Media

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