The recent announcement that Ben Affleck would replace Christian Bale in the upcoming “Batman vs. Superman” movie was met with a collective “What?!?” and a lot of head scratching by everyone from fan boys to regular Janes (including yours truly, who enjoyed the Dark Knight series).
Not to say that Affleck isn’t a skilled enough actor to capture the depth Bale brought to the role, but at the end of the day one will never be the other. Could this be the end of Batman?
Of course not. The strength of Batman lies in the strength of the brand. The same can be said for major brands that have survived shake-ups in their leadership.
Posted in: Public Relations
It’s been an interesting week for Hispanic media outlets. First, the ratings reports showed Univision is on track to be the most-watched network for the month of July, beating out ABC, CBS, Fox and NBC. Then, the Pew Research Hispanic Center releases a study saying more Hispanics are getting their news on English television, radio, print and online outlets. Huh?
While this sounds like a contradiction, it’s easy to explain. Telenovelas and entertainment programming are huge draws for Spanish-language TV outlets – just look at Univision’s Sabado Gigante, which has been on the air since 1962 and still draws 2.2 million viewers.
For the news, however, the study found a 10 percent drop in the amount of Spanish language news consumption, and a 22 percent drop in the number of viewers that get their news exclusively in Spanish. This can be attributed to a few reasons pointed out by researchers – there are more U.S. born Hispanics, a growing number of adult Latinos speak English well, and immigration has slowed down.
Posted in: Media
It’s time again for this year’s rbb inspirations playlist. Good tunes, straight from the heart of the music lovers at rbb.
For the uninitiated, every year rbb asks its employees to share the song that’s inspiring them at the moment. We distribute these playlists internally, but we also like to share them with all of you. (You can check out last year’s playlist here.)
We’ve been doing this since 2005, so we have a pretty good track record for having a diverse, fun collection of tunes. So without further ado, here is Inspirations Volume Eight!
Posted in: Public Relations
Florida Governor Rick Scott recently signed a long-awaited bill banning texting while driving. Although Florida has finally caught up to the 41 other states that already have this law in place, there are still many loopholes within the bill that leaves us questioning: Is there more that can be done?
To discuss this news, rbb was featured in a NBC 6 segment detailing how our company has chosen to give up distracted driving with our Never, Ever initiative, a company-wide pledge started in 2010. (You can sign and download it for your company, too.)
rbb CEO Christine Barney was interviewed on the pledge and discusses:
- Her inspiration behind the pledge
- The importance of the pledge
- The motivation the pledge instills in employees
Posted in: Management Practices
As public relations professionals, we pride ourselves on being strong communicators, constantly plugged in to the next best thing. When in truth, our strongest asset should be taking a step back to listen. By focusing our undivided attention to clients and co-workers, we can truly tap into and service their needs.
rbb’s President Lisa Ross, was recently featured in a PRFirms piece discussing the importance of listening to benefit public relations firms.
How valuable do you consider listening to be? Let us know in the comments!
When I first began seeing outrage in my Facebook feed over Abercrombie and Fitch CEO Mike Jeffries’ alleged comments about not wanting larger people shopping in his store, I immediately headed over to Snopes.com to see if it was true. It sounded like it “had the makings of a tall tale turned legend, similar to the false lore about Phil Collins’ “In the Air Tonight” origins or the bogus story of Oprah throwing designer Tommy Hilfiger off her show following racist comments.
It turns out this one is true – sort of. Business Insider and ABC News took it upon themselves to investigate whether large sizes can be found at A&F stores. When they couldn’t find the sizes, they dug up a 2006 interview in Salon Magazine, where Jeffries is quoted saying, “In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends.”
Coupled with some unflattering comments from retail analysts and a refusal of comment from A&F, the teen clothing giant has a bit of a crisis on its hands – again.
Immediately upon returning to the office, everyone asked me, “What did you think?” It really takes a while to let it all sink in and coalesce, and figure out what major takeaways will stick long after the sessions, workshops, lounges, parties and after-parties become a fading daydream.
SXSW is known as the largest gathering of the brightest minds from digital, tech and social media worlds. You find inspiration everywhere. Not only at the motivational keynote addresses, but also at the meet-ups, sessions and even your counterparts waiting in line with you or riding the conference shuttle.
Between Raph and I, we attended approximately 30 sessions and workshops on topics ranging from new journalism to big data and storytelling to social media along with things we never thought of! We tweeted in real time as we heard many experts relay their nuggets of wisdom. You can still find all of the on-the-ground, day-to-day coverage right here.
Posted in: sxsw