When I signed up for my first half marathon in August 2014, I was unaware of the journey that awaited me. My longest run to date had been only three miles. Even though I knew 13.1 miles was no small task, I had confidence that I could make it to the finish line if I followed a regimen.
I started training for the race by pounding the pavement every evening after work. As the distances increased, I noticed parallels between running and my work in public relations. Although the two seem unrelated, the fact is that PR professionals can learn to go the distance if they apply simple marathon training techniques to their everyday work.
With the New Year upon us, it’s time to take stock and set goals for 2015. rbb is joining the resolution wave with our 2015 New Year’s Breakout Resolution Project. Post your New Year’s resolution with the hashtag #BreakoutResolution and rbb will make a donation to City Year for every post we receive.
We all know that following through on resolutions can be challenging – 33 percent of resolutions will be abandoned by the end of January, and as many as 80 percent will be given up on eventually.
Here are a few ways to make sure your 2015 resolutions stick.
Posted in: Marketing
Tags: best practices
There’s still so much that I look forward to accomplishing, and that’s best achieved by looking back. That’s why I decided to put together a list of the top five skills I feel have been most important to succeeding as a budding PR pro.
The holidays, in addition to being the “most wonderful time of the year,” are also the busiest time for travel companies. Between the shopping deals and holiday rush, companies within the travel space are turning to one of the oldest tricks in the PR stunt book to break through and be noticed – the Surprise and Delight.
The premise is simple: Spring a surprise on an unsuspecting group that will delight the audience and garner buzz.
Rather than inviting media to attend and capture the stunt, companies are relying on strategic partnerships and social media to drive their holiday campaigns.
Beyond having dedicated many years to travel PR and marketing (let’s leave the number of years out for now), I’m a Kimpton fan. My colleagues at rbb would say I’m a bit obsessed. They may be kind of right.
That’s why the news of Intercontinental Hotels Group (IHG) acquisition of the ultimate boutique hotel brand shocked me at a professional AND personal level. But what does this mean for the travel industry?
Working in the public relations field means constantly communicating – whether with existing clients, media, co-workers or potential clients. How can we make that communication most effective? Believe it or not, simply the timing of your approach could be a big driver of the ultimate success or failure of reaching your target. Below are a few tips on choosing the perfect time to make your move.