I love pretty much all sports for the same reasons: An admiration of the strategy, the emotion, the effort, the heart and the display of skill and talent. And, of course, I love the unexpected nature of sports.
However, what I did not expect was that public relations would be part of a college football team’s playbook. Baylor University, one of the top six teams in contention for a playoff berth, recently hired a public relations firm to help advocate for the football program with the national media. Thanks to Baylor, it turns out that publicists may be as strategically important to college football teams as the coaches and players are.
Posted in: Public Relations
Many years ago, a little boy whooped in delight after unwrapping a brand new Big Wheel, a giant plastic three-wheeled ride-on toy. It was the greatest present ever until a few months later when his best friend got a Big Wheel that came with a new feature: a bright blue trunk. Suddenly the old Big Wheel was outdated and the joy of ridership was reduced.
We see this same phenomena today when the next version of a smartphone comes out, making the one you bought just six months ago lose status and appeal. Is it just human nature to always want the new thing, or is planned obsolescence just good marketing?
Posted in: Marketing
As soon as holiday decorations start hitting the store shelves, I know it’s time to finish up our client marketing plans for the coming year. This is a time consuming process, but one well worth the rewards.
If you haven’t started, and you’re not exactly sure where to begin, here are some questions to get you going.
We recently had the opportunity to host two sessions at Holmes Report’s Global Public Relations Summit, arguably the biggest global communications event in the world.
Our sessions were very different, but had a common through line: The importance of understanding and activating your audience across generations.
Posted in: rbb News
As national holidays go, Halloween certainly leaves the most room to be edgy with your corporate or personal brand.
But it seems every year the holiday produces communications scares that require reputation management teams to have more than just a bag of tricks to treat.
Here are four Halloween PR frights and the responses to quiet the chorus of boos.
Posted in: Crisis Communication