Posts from the ‘Steve Jobs’ Category

• What is Digital Park?

  Digital Park is the new media division of rbb Public Relations. It is a place where digital communications pros can play on the frontlines of the continuously evolving public relations industry. With an eye towards the future, Digital Park straddles the real and virtual worlds while maintaining the strategic, intelligent approach that rbb brings to traditional public relations efforts.

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  What is the best message to convince social media skeptics on the value of engagement?

  • Social media helps you to reach your target audience directly
  • The news hole is shrinking, this is the future of the communications industry
  • Social media has high visibility in search rankings
  • Social media helps you manage your online reputation - people are talking about your brand online
  • There's no hope for them anyway, so why bother?

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