Question of the week: How should brands handle commemorating 9/11?
A decade later, the attacks of September 11, 2001 remain a very sensitive and top-of-mind topic. We will be seeing countless tributes over the coming days on TV, in the newspaper and all over the Internet. An event of this magnitude touched all our lives, and for that reason many governments, companies and organizations of every kind are looking to pay homage to the victims and to remember the moment that changed America forever. This myriad of tributes led us to this week’s question: How exactly should brands and companies handle commemorating 9/11?
Think about how much communication has changed of the past 10 years. Back in 2001, there was no Facebook, Twitter or even MySpace page for brands to broadcast messages to their customers. Now, there are several things to consider: Is it appropriate for a brand to comment on the anniversary 9/11, or does it seem exploitative? Does it simply depend on the type of brand? If a company doesn’t post something about 9/11, are they perceived as uncaring? Is silence maybe the best way to show respect for the victims? What about internal/employee communications and support?
This has certainly been a topic of conversation at Digital Park and rbb, since we are actively counseling our clients on the best way to mark the anniversary of this tragedy. We’d love to hear what you think. Please let us know in the comments section below.
Posted in: Management Practices