As soon as holiday decorations start hitting the store shelves, I know it’s time to finish up our client marketing plans for the coming year. This is a time consuming process, but one well worth the rewards.
If you haven’t started, and you’re not exactly sure where to begin, here are some questions to get you going.
We recently had the opportunity to host two sessions at Holmes Report’s Global Public Relations Summit, arguably the biggest global communications event in the world.
Our sessions were very different, but had a common through line: The importance of understanding and activating your audience across generations.
Posted in: rbb News
As national holidays go, Halloween certainly leaves the most room to be edgy with your corporate or personal brand.
But it seems every year the holiday produces communications scares that require reputation management teams to have more than just a bag of tricks to treat.
Here are four Halloween PR frights and the responses to quiet the chorus of boos.
Posted in: Crisis Communication
A couple of weeks back, I was deep into my world of multitasking: I was responding to a client email on my phone while holding a Facetime conversation. Then, you guessed it: I messed up. I was trying to send my team a thought about a client and ended up emailing the client directly.
Luckily, what I said was completely harmless and the client was understanding, but it got me thinking about just how quickly our goodwill and good work can get derailed by one wrong “send.”
While face-to-face interaction is the preferred method of client communication, time and geographic locations don’t always allow for this, which is why email is and will remain the primary form of interaction.
However, because email is a part of PR pros’ daily routines, it’s easy to become robotic in emails and forget that how you answer emails is a reflection of your ability and skills. With that in mind, below are some rules to live by when it comes to your email communication with clients.
Posted in: Public Relations
It’s that time again when PR professionals from all 50 states and beyond descend upon an unsuspecting conference center, creating Apple Store-style lines for lattes and hoarding charging outlets like they’re spitting out gold. That’s right – the PRSA International Conference in Washington D.C.!
It’s my fourth year reporting from the action, and my goal is to spot the hidden themes – the underlining messages woven between the keynote speakers and smaller panel sessions that tell us about the future of PR.
Those with big data still on the brain will say I should provide research-backed analysis of social media keywords to produce these themes. Alas, my measurement philosophy this year is a back-to-basics approach. And as Steve Turnbo, winner of this year’s Paul M. Lund Public Service Award, so elegantly reminded us today with a quote from Maya Angelou:
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
So I’m going to tell you how I feel about the underlying trend coming out of PRSA Conference: It’s the changing news cycle.
Posted in: Public Relations