Beyond having dedicated many years to travel PR and marketing (let’s leave the number of years out for now), I’m a Kimpton fan. My colleagues at rbb would say I’m a bit obsessed. They may be kind of right.
That’s why the news of Intercontinental Hotels Group (IHG) acquisition of the ultimate boutique hotel brand shocked me at a professional AND personal level. But what does this mean for the travel industry?
Working in the public relations field means constantly communicating – whether with existing clients, media, co-workers or potential clients. How can we make that communication most effective? Believe it or not, simply the timing of your approach could be a big driver of the ultimate success or failure of reaching your target. Below are a few tips on choosing the perfect time to make your move.
I love pretty much all sports for the same reasons: An admiration of the strategy, the emotion, the effort, the heart and the display of skill and talent. And, of course, I love the unexpected nature of sports.
However, what I did not expect was that public relations would be part of a college football team’s playbook. Baylor University, one of the top six teams in contention for a playoff berth, recently hired a public relations firm to help advocate for the football program with the national media. Thanks to Baylor, it turns out that publicists may be as strategically important to college football teams as the coaches and players are.
Posted in: Public Relations
Many years ago, a little boy whooped in delight after unwrapping a brand new Big Wheel, a giant plastic three-wheeled ride-on toy. It was the greatest present ever until a few months later when his best friend got a Big Wheel that came with a new feature: a bright blue trunk. Suddenly the old Big Wheel was outdated and the joy of ridership was reduced.
We see this same phenomena today when the next version of a smartphone comes out, making the one you bought just six months ago lose status and appeal. Is it just human nature to always want the new thing, or is planned obsolescence just good marketing?
Posted in: Marketing