In addition to the valuable professional development opportunities that both the national PRSA organization and local Miami membership have afforded me, I have also gained several insights during my time in the leadership role that I extend to anyone considering getting involved in any civic or charitable organization.
Volunteering your time for any organization is certainly a commitment, but with the right perspective it’s an investment that will pay you back many times over.
By representing rbb within our local South Florida PR community as PRSA Miami president, I learned quite a few things this year.
With the end of the year come numerous “best of” lists. This year, I thought I’d combine two of my favorite subjects – marketing communications and escapist television – to create a list of lessons we can learn from pithy quotes delivered by some favorite TV characters.
While there are many great shows, I tried to pick quotes that would stand alone whether or not you are a fan. And, if you’re a regular follower, well, you’ll enjoy them even more.
5) “If I had known the world was ending, I’d have brought better books.” –Dale Horvath, “The Walking Dead”
Posted in: Public Relations
PR pros know that the holidays can be a little hectic with events, deadlines and wrapping up the year, but there are few things all PR pros can agree on: We’ll likely be doing at least one of the following over the next few days!
Enjoy these bits of holiday hijinx, starring rbb’ers!
Posted in: Public Relations
Today marks the 50th anniversary of the assassination of President John F. Kennedy, and revisiting the iconic news footage serves as a reminder of how dramatically the digital age has impacted the way media process and cover current events.
In 1963, it was broadcast media that broke the news that President Kennedy had been shot, and it became the primary source of information the nation relied on to help make sense of that unthinkable act.
The broadcast media didn’t have to worry about the 24-hour news cycle or competing with more nimble online outlets. This gave them the luxury of time – even if it was a finite amount of time – to add context and vet the accuracy of new details before sharing them with the public.
Posted in: Public Relations
At the Holmes Report’s second annual Global PR Summit in Miami, three global brands shared inside information on how they have infused customer service best practices throughout their operations to burnish brand reputation, bolster customer loyalty and boost business results.
Their stories, presented during rbb’s “Customer Experience Factor” session at the Summit, coincided with the release of our second annual Breakout Brands consumer insights survey, a part of the firm’s overall “Breakout Brand” strategy, which garnered the Holmes Report 2013 PR Thought Leadership award.
Moderated by rbb CEO Christine Barney, the panel included AnneMarie Mathews, vice president of public relations at Norwegian Cruise Line; Stephen Payne, vice president of corporate communications for Feld Entertainment; and Eileen Sheil, executive director of corporate communications for the Cleveland Clinic.
This year’s Global PR Summit is once again a catalyst for spirited dialogue about the success or failure of the public relations industry. Communicators from around the world, hailing from organizations of all types and sizes, are sharing their stories. While their languages and cultures may be different, their communications challenges are universal.
In this whirlwind of debate, rbb chose to release its second annual Breakout Brand study, “The Service Factor” on an area of concern for all: the customer service experience.
This year, we surveyed thousands of consumers to find out just what it takes for a brand to build on or break the emotional connection that drew a customer in the first place.
We found today’s bold new consumers extremely eager to reach out over product/service problems, and in most cases they end up disappointed with the outcome and determined to share that experience with others.
The study provides insights into consumers’ expectations regarding speed of response, truth of company claims and quantifies the lost revenues from abandoned purchases or lost sales.
We also included our second listing of consumer choices for the top ten Breakout Brands in the United States. These are brands who put the customer first, create the future through innovative products and services and communicate with soul.
Click here to see the Breakout Brands: The Service Factor.
At the PRSA 2013 International Conference this week, I attended a session on building millennial leaders. I‘ll take all the help I can get in this department, but I’m still not sure anyone has really figured it out yet.
We all know the stereotypes (check out Sh*t Millennials Say), and we also know there are many exceptional millennials who are doing amazing things. We certainly have some fantastic millennials at rbb, including our own Rafael Sangiovanni, who was named one of PR News’ People To Watch in PR in 2013.
One of the most interesting points brought up was a comment from the audience. There is a theory that society is cyclical, repeating itself every fourth generation.
Posted in: Business Thoughts
It never ceases to amaze me how much can change in a year.
At PRSA’s 2011 International Conference in Orlando, creative storytelling was the name of the game. In 2012 in San Francisco, reigning in your customers’ passion for the greater good was all the rage.
So what’s the buzz ribboning through this year’s largest gathering of public relations pros on the planet? Mathematics and statistics.
What?! But we are PR people! We aren’t supposed to do math. (That’s my excuse every time a restaurant bill comes that I don’t feel like figuring out.) I’m in PR – I do words, not numbers.
Well, all aboard the numbers express everyone. Two words have entered the marketing lexicon that are changing how we measure, design and execute our programs: BIG DATA.
Now, more than ever, PR is being based on facts. And I’m liking it.
Tags: advertisement, advertising, big data, communications measurement, disney, Marketing, masters of sex, media analysis, media evaluation, neuromarketing, PR, pr measurement, PRSA International Conference, Public Relations, showtime